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Drive growth with your customers & ambassadors

Roster turns your fans into a sales channel you own. Affiliate, ambassador, and creator programs in one platform.

Built for DTC and ecommerce brands on Shopify, BigCommerce, and WooCommerce.

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4.8 on Shopify 4-6x program ROI Zero affiliate fees

Roster dashboard showing referred revenue and the ambassador leaderboard

Trusted by DTC and ecommerce brands

1.5M+Referred orders

$250M+Referred revenue

1.7M+UGC posts

4-6xProgram ROI

Own your word-of-mouth.

Trust beats ads. UGC, reviews, and referrals lift conversion, cut CAC, fuel SEO, and build a first-party brand community that increases LTV and lowers acquisition cost.

Roster does the heavy lifting – recruiting, rewarding, licensing, and tracking in one marketing platform – so you can reuse fan content everywhere and see which posts drive sales.

ONE PLATFORM. ANY PROGRAM. ZERO AFFILIATE FEES.

Unlimited ambassadors, UGC & referrals.

Roster automates everything

campaigns, payouts, fulfillment, and performance tracking,
so you can focus on growth.

Ambassador, affiliate & creator programs - in one platform.

Turn Loyal Fans Into Your Loudest Marketers.

92% of consumers trust recommendations from individuals over brands.

Customers who interact with UGC convert 29% more.

Referral marketing delivers 3–5x higher conversion and up to 25% lower CAC.

Ambassador and creator programs report $4–$6 ROI for every $1.

Community-led brands grow 2x faster than marketing-led companies.

Equip. Track. Pay.

Give every fan a unique link & discount code to spark word-of-mouth sales.

Reward top performers with commissions, perks, and bonuses.

Gamify with points, leaderboards, and unlockable rewards.

Automate payouts & tracking end to end.

Turn everyday fans into your most powerful sales channel.

Smart Product Seeding. Real Content. Minimal effort.

Automatic product fulfillment, no spreadsheets, no manual shipping.

Let ambassadors pick the products they love, for authentic UGC that performs.

Sync campaigns directly with Shopify and your ecommerce stack.

Boost engagement with creators who feel invested, not scripted.

Run every campaign from product selection to delivery on autopilot.

What our customers say

"Time Saving No-Brainer! Our goal is to showcase brand love, while also rewarding those folks who share it! As a retailer-forward business, it's great to have photographic proof that consumers are loving our product."

"Great for all types of advocacy programs. The abundance of features makes it possible to customize everything to the way I want to set up my ambassador and influencer programs."

"Love the content syncing to the platform and ease of bulk payouts. Custom programs and campaigns make it easy to ensure we are meeting our community's needs. Our favorite platform we've used so far!"

"It is very helpful for organizing campaigns and influencers. Before Roster this was very hard to keep track of internally. Also, the creators submit their work in the app, which helps keep track of who completes a campaign."

"Roster helps us have a program for our top customers and advocates. It's a great way to get your customers sharing about their favorite products."

We have loyal users but no easy way to help them spread their love for our products. Roster gives us a method for tracking and rewarding that word-of-mouth love that they are spreading. We have seen a number of our users join our ambassador program and begin posting on social media about how they love our products.

We've had a "love group" and affiliates for our product for years, but have never engaged them. Roster was perfect for re-engaging a stagnant list of followers and engaging them in brand-supporting initiatives in a simple way.

The biggest thing for us is affiliate tracking and automatic payments. This was HUGE for us. We love everyone we work with our brand partners and we want to make sure they get their rewards ASAP!

"Very good for influencers! The biggest problem we had was finding the right influencers and finding ways to properly motivate them. We love that we can combine our affiliate program with our influencer program, it sort of hits the best of both worlds for us."