Get more content and sales with creators.
Roster is the leading marketing platform to grow your ambassador and creator programs on Instagram, TikTok, YouTube, and more. Built for DTC and ecommerce brands.
- Flat pricing, zero cut of your sales
- Unlimited creators
Trusted by DTC and ecommerce brands
One platform
Every program you run, on the same links, rewards and reporting
Ambassadors and creators share one system instead of separate tools that never reconcile.
How a Roster program runs
Recruit, engage, reward and measure in one platform
Recruit
Start with the customers who already love you.
Pull high-repeat buyers straight out of Shopify, put a branded application on your brand site, and use social listening to find the fans already posting about you. Then widen the net with Instagram and TikTok Creator Discovery, built on official Meta and TikTok data.
- Invite buyers from your own customer list, not a rented database
- Branded application and approval flow on your domain
- Social listening surfaces the people already tagging you
- Creator Discovery on Instagram and TikTok
Engage
Keep them posting with campaigns worth doing.
Every ambassador and creator gets a branded portal with campaigns, briefs, actions and rewards on one screen. Send a welcome gift the moment someone joins, a one-off drop to your best people, or a seeding campaign with a brief. They pick the products they want and the order fulfills through Shopify automatically.
- Campaigns, briefs and actions in a branded portal
- Welcome gifts and one-off drops, no campaign required
- Member-selected product, fulfilled through Shopify
- Ambassadors and creators in one CRM
Reward
Equip every person, reward the work, and keep them competing.
Everyone gets a unique link and discount code tied back to the order. Commissions pay for the sale, Cash Rewards pay a flat amount for finished campaigns and milestones, and live leaderboards give members a reason to come back every week. It all calculates itself, and payouts run in bulk through PayPal or Venmo.
- Unique links and codes, attributed to the order
- Commissions and Cash Rewards paid out in one batch
- Points, milestone tiers, and leaderboards that show placement, never earnings
- Bulk payouts and tax records handled end to end
Measure
See what every person drives, then amplify the winners.
Every order is attributed to the person behind it, and their Instagram and TikTok UGC posts sync back with usage rights and consent captured. See referred revenue, UGC and earned media value side by side, then boost the best UGC posts as Meta partnership ads and TikTok Spark Ads.
- Revenue attributed to each person, link and code
- Instagram and TikTok UGC posts pulled in automatically, with rights and consent captured
- Earned media value next to referred revenue
- Amplify the best UGC posts as Meta partnership ads and TikTok Spark Ads: get permission in Roster, launch in Meta or TikTok
Creator programs
Building a creator program beyond your customers?
Roster is also a full creator marketing platform. Find creators on Instagram and TikTok, brief and gift them, run their best UGC as partnership ads, and track every sale back to the creator.
See the creator marketing platform →AI built in
Ask your program anything, in Claude or ChatGPT
Connect Roster to the AI assistant you already use. Get executive summaries, top ambassadors by referred revenue, commission reconciliations and campaign recaps in seconds, from the same reports your Brand Dashboard runs on.
- Included on every plan
- Read-only access to your program data
- Every answer links back to your dashboard to verify
Who are my top ambassadors by referred revenue this month?
Results
Brands running programs on Roster today
Caraway4,000+ active ambassadors, 8x more UGC, and $2.1M in referred revenue from its VIP cohort.Read the case study
GreenStalk GardenAmbassadors refer 49% of total online revenue, with a 15% higher AOV on referred orders.Read the case study
GoBe KidsTen people mentioning them to 550+ ambassadors, on a few hours a week.Read the case study
Research
Ambassador Marketing Benchmarks 2026
Live-program data from February to July 2026, with an upside calculator for your own program.
In their words
What program managers say
The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration.
Sparx HockeyCaleigh BurchfieldRoster has dramatically simplified affiliate tracking and payouts, eliminating the end-of-month headaches we previously faced. It has also supported scaling our affiliate network effectively while keeping affiliates actively engaged in campaign efforts.
Hewn FloorDillon HurtRoster has completely changed how we scale and manage our creator program. The platform makes it incredibly easy to onboard and activate the right creators while keeping everything organized in one place. We’ve seen stronger engagement, smoother execution, and real revenue growth since using Roster.
CarawayTaylor WellhamIs Roster the right fit for your brand?
Worth knowing before you spend thirty minutes with us.
$1M+ revenue
Or roughly 10,000 customers. Below that there usually are not enough advocates for a program to pay for itself.
A product people post about
Apparel, outdoor, food, beauty, and consumer goods work best. Considered purchases nobody photographs are harder.
Someone to own it
A few hours a week is realistic once it is running. Zero hours a week is not, for any platform.
A cart we can track
Shopify installs in minutes. BigCommerce, WooCommerce, and headless are documented, with an API route as backup.
Using AI? Roster's MCP server is included on every plan and is read-only, so you can ask about your program in Claude or ChatGPT. How it works