Everything You Need to Run an Ambassador Program

How a program runs

Four stages, from applicant to attributed revenue

Recruit ambassadors, brief them, reward them, and attribute the revenue they drive. All on one platform.

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The Roster ambassador platform dashboard

The program sequence

Each stage feeds the next, and the whole thing compounds to growth.

01

Find the right people

Your best ambassadors already bought from you. Recruit from Shopify, from a form on your site, or from social.

Ambassador applications arriving through a Roster recruitment form
02

Give them something to do

Every campaign carries a written brief, clear requirements, and a reward, so ambassadors know exactly what good looks like.

Campaign actions assigned to ambassadors in Roster
03

Make it worth their time

Rewards issue the moment a requirement is verified. Points, product, discounts, or cash.

Ambassador payouts processed through Roster
04

Prove it moved revenue

Every referred order ties back to the ambassador and the campaign that drove it, so you can show what the program earned.

Referred revenue by ambassador in Roster

Or start from who you are working with

Same four stages. What changes is how you recruit and how you pay.

Questions brands ask

Do we need all four stages to launch?

You can launch with three pieces: a recruitment form, personal discount codes, and attribution. Campaigns and structured rewards come next.

Does this replace our affiliate tool?

For most brands, yes. Affiliates run as their own program type on the same codes, links, and attribution.

Which ecommerce platforms does it work with?

Shopify, Shopify Plus, BigCommerce, and WooCommerce natively, plus Klaviyo, a full API, and a tracking pixel.