Cap Off 2023 With Friendsgiving Brand Ideas

Thanksgiving is a time for family, friends, and giving thanks. But what if you combine all three with Friendsgiving? Businesses can use brand ambassadors and influencer marketing templates to take advantage of the growing trend of spending Thanksgiving with close friends instead of family.

What is Friendsgiving?

Friendsgiving is a Thanksgiving-like feast hosted by friends rather than relatives. It usually takes place in late November, when the United States celebrates Thanksgiving. 

It is often a potluck-style meal where each person brings a dish to share. Many people celebrate the event with lots of food, drinks, and quality time with their pals. Furthermore, the purpose is for people to come together, give thanks, and celebrate friendships.

Connect All the Friends 

Brand ambassadors are people who love your products and are willing to tell their own networks about them. These individuals can be influencers, customers, or even employees. They are valuable to any business as they can help increase brand awareness and drive sales. Involve brand friends (aka “ambassadors”) in all your holiday campaigns!

Social media marketing templates are a great way to streamline the process of working with brand ambassadors. These templates can include content calendars, post guidelines, and even legal agreements. With these templates in place, businesses can make sure their brand ambassadors are all on the same page. Everyone is promoting the brand in a consistent and effective manner.

Campaign Ideas

📢 Best Party Favor

This campaign template probes for the most fantastic party favors. The idea is to create a special gift or party favor for guests at the celebration and include an item from your brand as part of that gift. This is a great way to increase brand awareness and promote your products or services to a targeted audience of friends and family.

For example, your brand might create a custom gift basket filled with goodies such as candles, wine glasses, and gourmet snacks. You could include your brand’s signature candle or a set of branded wine glasses as part of that basket.

As guests enjoy the party and take home their party favors, they will be reminded of your brand and their experience. A campaign like this helps drive word-of-mouth marketing and create positive associations with your brand.

📢 Take and Share Picture Campaign

Let’s spice up your event! Encourage guests to snap photos of festive gift baskets that include your brand’s goodies and share them on social media.

Here’s how it works: Give your guests delightful gift baskets, filled with holiday-themed treats and, of course, your brand’s products. Ask them to capture eye-catching pictures of these gift baskets, with a focus on showcasing your brand’s goodies. Then, it’s time for the magic—let them share these photos on social media using a unique hashtag. This makes it super easy to track the buzz and reach of your campaign.

What’s in it for you? Well, this campaign is all about boosting your brand’s visibility and stirring up excitement about your products or services. As guests post those tempting basket photos on their social feeds, their friends and followers can’t help but take notice. More eyeballs on your brand can lead to increased sales. Plus, with that nifty hashtag, you can use social listening tools to see just how far your campaign reaches and measure its impact. Ready to make your event unforgettable?

📢 10 Commandments of Friendsgiving

Encourage ambassadors to share their guidelines for hosting a successful celebration.

Some fun examples are:

• House rules
• Favorite brunch spots
• Always make sure to have enough seating for everyone
• Must-have menu items
• Never forget the dessert
• Decorations 
• Creating the guest list

To run the campaign, advocates list the 10 commandments and share them on social media sites. They may also ask others to share their “commandments” for throwing a party. You can track the success of your campaign by using a unique hashtag, making it simple to measure its effect.

📢 Hosting Tips an Unforgettable Celebration

An Instagram-specific campaign can focus on sharing tips for putting on a great gathering. The campaign aims to help people host a successful and memorable party. The campaign includes a variety of topics, such as:

• Picking a theme
• Creating a menu
• Setting up the place settings
• Decorating
• Creating a sign-up sheet for dishes and decorations
• Planning activities and games
• Creating a playlist for the event

Also, the campaign may include Instagram stories where the host shares the behind-the-scenes of the preparations, the decorating process, and the final outcome.

📢 Friendsgiving Flops

The friend’s Thanksgiving is a time to gather with friends and give thanks for the good things in life. But let’s face it, sometimes things don’t go as planned. Whether it’s a kitchen catastrophe or a last-minute cancellation, these moments can make for some hilarious memories.

A “Friendsgiving flops” campaign template could include a social media contest where people share their worst cooking fails or funniest fails from previous years. Here’s a great resource on how to run a social media contest.

The template could also include a feature on typical things that go wrong at events, such as forgotten ingredients or overcooked dishes. Also, the template could have a section for friends who missed the get-together because of something unexpected, like getting stuck in the snow.

📢 Share the Menu

A “Share Your Sample Menus” campaign on Instagram or TikTok could encourage people to post photos or videos of their own unique and visually appealing menu items, like a beautifully arranged charcuterie board, creative appetizers, or tasty desserts. 

The campaign could include a specific hashtag for users to use when posting. Also, the brand could offer a prize for the menu that looks the best or is the most creative. 

📢 Scavenger Hunt

Create a scavenger hunt campaign where friends have to complete certain tasks to win a prize like a bottle of wine or a gift card. This can be fun and interactive way to involve everyone in the celebration.

📢 Virtual Celebration

Host a virtual gathering where friends from all over the world can join in on the celebration through video conferencing. This can be a great way to include long-distance friends who can’t make it in person.

📢 Other Social Media Campaign Ideas

Here is a list of some more goodies to get your brain cooking with fabulous ideas for the festivities.

Table or plate showcase
Post an Instagram Reel displaying your festive table setup or a favorite dish.

Recipe reveal
Share a beloved recipe through an Instagram Reel.

TikTok treats
Create a TikTok video showing off your preferred treats and recipes for the occasion.

Celebrating friendships
Use an Instagram Story to highlight why your friends are special during this gathering.

Cherished traditions
Share your favorite traditions of the holiday in a social media post.

Unique celebrations
Describe your unique way of celebrating with friends during this time.

Fun stories with friends
Post light-hearted and amusing stories about past celebrations with friends.

Heartwarming memories
Share posts about joyful and touching memories from previous gatherings.

Humorous habits
Talk about the funny activities or habits you and your friends have during the celebration.

Games played together
Discuss the games you enjoy with friends on this special day.

Watching sports or games
Mention any sports or games you watch together during the get-together.

Honoring loved ones
Post tributes or reminisce about loved ones during the holiday.

Conclusion

Businesses can leverage brand ambassadors to advertise their products and services. Host the gathering at a restaurant, advertise a new product with a fall theme, or give a special discounts to get the most out of this special season.

If you use Roster to manage your influencer marketing, you already have access to the Friendsgiving Campaign Template.

Designate specific hashtags, promote the brand on specific social media platforms, and even include calls to action in posts.

Ultimately, the recipe for holiday success is to harness the magic while amplifying your brand’s presence and sales. In a nutshell, how do you do this? By enlisting the help of brand ambassadors and unleashing the power of influencer marketing templates. Gather your crew and let’s embark on a holiday season like no other, filled with brand-powered festivities and thankful moments!🦃🎁

Get more awesome ideas with Roster’s Social Media Campaigns: 2023 templates.