Influencer Blog Archives

You Can’t Afford to Ignore Micro-Influencers! Here’s Why

Micro-influencers are the new generation of influencers. They have a smaller following than traditional influencers, but that doesn’t mean they don’t have just as much, or more, potential for marketing […]

The Tech Side of Influencer Marketing Software

Through my influencer marketing software experience and as a co-founder of Roster, I had a front-row seat to major developments in the social media world. Social platforms such as Instagram, […]

How To Reward Brand Ambassadors

Brand ambassadors are one of the most powerful assets any company can use to help grow its following—whether you’re seeking to grow sales or climb to the top of search […]

Word of Mouth Marketing and a New Obsession

Word of mouth marketing (WOMM) isn’t just about idle chatter at the water cooler or on social media. In our tech-savvy world, it’s become the golden ticket for brands aiming […]

What Is A Brand Ambassador?

The answer to the question: what is a brand ambassador is at the heart of many successful companies and marketing agencies throughout the world. This article discusses the brand ambassador […]

Brand Ambassadors Vs. Affiliates What Is Best?

Brand ambassadors vs. affiliates is an ongoing topic of debate. In the domain of direct-to-consumer marketing, it’s a hot topic. And for good reason. Our software solution enables ambassador and […]